After formerly launching a quick teaser, Rakuten has actually revealed the complete 60-minute advertisement including Alicia Silverstone repeating her Clueless character,Cher Horowitz A reduced 30-second variation of the advertisement is set to air throughout the Super Bowl on Sunday,Feb 12, however you will not need to wait to see the advertisement. As enjoying the video will reveal, some things alter while others remain the very same, as Silverstone is quite the Cher we utilized to understand with her reprisal of the function. Watch the clip below.

The clip includes a reunion with Silverstone’s Cher and Elisa Donovan’s Amber with the 2 discussing if “fiscally responsible shopping” is an oxymoron. Cher wins the argument by discussing how she “used to be pretty clueless about shopping” prior to finding Rakuten, which assists her make money back on “pretty much whatever.”

“I think most of us would agree that ‘Cher’ is one of film history’s most iconic shoppers, so when Rakuten approached me to reprise the role for their Super Bowl spot, I thought it was a great idea,” Silverstone says of why she jumped at doing the spot. “Cher was always figuring out how to get what she wanted in the most clever ways, so I think Rakuten would really appeal to her – getting cash back for doing her favorite activity. I imagine her running to her dad to boast about how much she saved and declaring ‘as If’ when asked if she ever shopped without using Rakuten.”

The “Not So Clueless” advertisement was established by Rakuten’s internal marketing group with Will Speck and Josh Gordon directing. Award- winning CFDA designer Christian Siriano reimagined Cher’s renowned yellow plaid fit for the area alongw ith 3 extra Clueless- motivated wants to debut at New York Fashion Week onFeb 9. All 4 appearances will be included for a free gift hosted on the Rakuen site fromFeb 10 toFeb 20.

Alicia Silverstone Returns as Cher


Written and directed by Amy Heckerling, Clueless was launched in 1995. The movie stars Silverstone together with Stacey Dash and Brittany Murphy as a group of popular high schoolers. The struck movie likewise stars Paul Rudd, Donald Faison, Elisa Donovan, Breckin Meyer, Jeremy Sisto, andWallace Shawn It was a hit at package workplace and amassed favorable evaluations, becoming called among the most remarkable funnies of the 1990s.

Clueless was formerly adjusted as a TELEVISION series in the 1990s, though there have actually been efforts recently to produce a brand-new series adjustment. At one point, the job remained in advancement at Peacock, however has actually given that been dropped from the banner. It was reported in 2021 that the prepared series might still take place at CBS Studios, however its existing status is unidentified.